Woonstad Rotterdam has approached the University of Applied Sciences to solve a problem that is going on within the organization. Woonstad would like to help starting entrepreneurs to offer a chance on the market. But because rental properties are often far too expensive for physical concepts, these people have little chance in the center, so that they quickly create name recognition. Woonstad wants us to come up with a solution, how they can still offer starting entrepreneurs this opportunity.

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After doing a lot of research among the target group and startups, we came up with a concept. A physical popup store. This physical popup store gives startups a month or two months to make a name for themselves right in the center of Rotterdam, for a small rental price.

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We decided that Woonstad has appointed several advisers who focus on guiding (starting) entrepreneurs. Their tasks include advising on the business plan or making possible adjustments. The goals that the entrepreneur wants to achieve during the temporary rental period are also set. If a pop-up building is available, the consultant assigns it to the entrepreneur who goes through the process with that consultant. The consultant then supervises registrations with, for example, the Chamber of Commerce and the municipality of Rotterdam and other administrative matters. During the months that the client rents the property, the advisor keeps a close eye on whether the planned goals can be achieved. After the rental period, an advisory meeting takes place and it is discussed whether the goals have been achieved and whether it is wise to make a restart in a residential building with a permanent lease contract. If this is not the case, the entrepreneur will be advised what other options are for him or her.

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This concept not only helps startups gain a good reputation, but also Woonstad! Woonstad will be the first company that can realize popup stores for such a short period

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